1. Design as a USP
- Importance of developing in-house towel design capabilities
Differentiating towel designs with originality i.e. nature inspired or urban living inspired designs, can prove to be beneficial to not just towel makers but also the end users / customers ultimately.
Rising urbanization globally has led to increase in demand for new designs and fashions to match new lifestyles. A large percentage of these new city dwellers globally are expected to be in their twenties thus possibly making first-time independent choices for various categories of clothing items including towels.
Hence towel makers in India and globally need to develop in-house design capabilities as one of their market USP’s.
This talk will also emphasize on the importance of environmentally friendly designs.
2. Overseas warehousing as a tool of increasing towel exports
“On any given day,” wrote Thomas L. Friedman in The World is Flat, “2% of the world’s GDP can be found in UPS delivery trucks or package cars.” Back in 2005, when the book was first published, that would have been $1.16 trillion in goods. Today, that number lies around $2.32 trillion.
Commerce has gone international. And as right as Friedman was in 2005, he’s even more right today: the world is flat. That means one thing … If you’re already dominating your domestic market, it’s time to start driving sales across borders. Unfortunately, far too many businesses including towel makers miss the crucial first step in international fulfilment. That step isn’t about the people delivering your sales; it’s about where your products live before they head out the door: international warehouses.
This talk will focus on how in a global towels supply chain, international warehouses are your hubs. Unfortunately, warehousing can be far more complex than setting up multiple storefronts or global marketing campaigns. Not only will you face different rules and regulations in each country, you’ll also face language barriers and cultural differences. And yet, the right warehouses — not just their locations, but the people who run them — enable you to cut both shipping costs and shipping times as well as deliver exceptional customer experiences.
3. E-commerce and global towels business
More than just a website, e-commerce ensures your business is always open for trade in the global marketplace.
One image that comes to mind when towel businesses think of e-commerce is an Amazon or eBay seller selling different varieties of towels. Fortunately for towel businesses, selling online is more sophisticated and can be a rewarding way to start an export income or to complement existing sales.
This talk will focus on e-commerce as a system that not only enables towel buyers to research, order and pay for towels online but with e-commerce, towel businesses can test one market and take it to other markets with very little expense. You don’t have to spend time and money getting on a plane.
4. Competitiveness through innovations
- Innovations in terry towels segment globally
In a fast evolving global towels marketplace marked by the disruptive power of Internet technologies, it is almost commonly acknowledged that innovative firms grow faster and perform financially better than those who fail to rapidly mobilize their social and financial capital resources to discover newer, more efficient, and ingenious ways of doing business and creating alternative sales venues.
This talk will not just focus on building competitiveness through innovations in the towels business, but also quote live examples and new innovations such as:
The use of pure silver particles in textiles – is making a big splash in the towel industry. With antimicrobial protection woven into the fabric, the latest innovation is set to raise the bar in preventing cross contamination and infection in care, healthcare, hospitality, sports, leisure and other settings.
Silver in textiles protects fabrics against bad odours – particularly important in health and leisure settings. Towels can be one of the biggest contributing factors in bad smells, but by killing germs (and repelling them between washes), a Silver towel acts as your first-line-of-defence air freshener.
5. Home textiles in transition:
- Are you ready for Industry 4.0?
This talk will focus on how the global home textiles sector is becoming one of the most lucrative segments in the textiles industry. The consumption of home textiles across the global has witnessed consistent growth driven by factors like rising consumer spending on home renovation and fashion sensitivity towards household furnishing. With the current popularity of home textile products moving forward, the global home textiles market is expected to achieve even greater success in the near future.
6. Global perception of India’s towels industry
India produces a wide range of fabrics, made-ups and household linen. For faster growth home textile exporters must analyze each major category and exploit its full potential.
After cotton yarn, home textile including towels is the second most important category where India has enhanced competitive advantages over other countries.
This talk will focus on not just India’s global standing in the towels sector but also how India’s towel sector has elegantly combined its rich textile tradition with utilitarian needs of global and Indian consumers. Embroideries and now Jacquard designs flourish across the regions of India and are being diligently used to give an extra edge to the towels products line.
7. Global and Indian towel makers:
- Finding solutions to environmental challenges
Textiles manufacturing including towels causes 10% of the planet’s carbon footprint, while the dyeing and treatment of textiles including towels is responsible for 17% of all industrial water pollution. Cotton uses 3% of global water resources, and the damage from cotton farming is US$ 83 billion.
This talk will focus on how global and Indian towel makers are adopting and implementing environmentally friendly practices such as using GOTS (Global Organic Textile Standards) certified organic cotton and Oeko-Tex certified nontoxic dyes. A good project can lead to change for farming communities. E.g. The Chetna Organic coalition in India unites 20 brands collaborating with 7,000 organic and Fairtrade cotton farmers (it started with 200).
8. Technology upgradation in Towels manufacturing:
- Need of the hour for India’s towel makers
Appropriate technological access and a suitable scale of production are important for any towel manufacturer to achieve and maintain a competitive edge in global businesses. Use of updated and internationally benchmarked technology assures world class production quality, which is now imperative to be able to stay in the export business.
There are amazing advancements being made in apparel and towel manufacturing technology and this talk will focus on how many of these technologies can have very positive benefits for towel manufacturers of India.
9. Presentation by a major towels brand:
- Success story, learning from others
This will be quite an interactive session since it will be based on sharing of actual market examples from a major towels brand who will present and talk about the evolution of their success and failures, while learning from other players in the global and domestic market.
10. Global marketing and branding trends for India’s towels industry to adopt
Branding trends are being approached differently in 2019. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation.
This talk will focus on how India’s towel makers will need to encompasses a whole new set of branding and marketing elements – social consciousness, authentic customer relationships and community-centered communication for building and developing global brands.